Privacy policy

How to add a Rich text element to your site

You can add a Rich text element by dragging it from the Add panel (A) to the Designer canvas. To add or edit the content within, double-click the Rich text element or select the element and press Enter or Return on your keyboard.

You can add the following elements within Rich text elements:

  • Paragraphs
  • Headings (H1-H6)
  • Images
  • Image captions
  • Image alt attributes
  • Custom code
  • Block quotes
  • Unordered lists (bulleted)
  • Ordered lists (numbered)
  • Videos (Youtube, Vimeo)
  • Rich media (Google maps, SoundCloud, Imgur, Giphy, Codepen, and more)

You can also add additional formatting to text elements:

  • Links (URL, page, email, etc.)
  • Bold text
  • Italic text
  • Superscript and subscript text
  • Code


How to add paragraphs

Just like any other text editor, pressing Enter on your keyboard will create a new paragraph on a new line where you can continue to type. To add multiple paragraphs, press Enter at the end of a paragraph. You can also use the Webflow AI Assistant to add and refine text for you.

How to add headings and block quotes

To create a heading, select any text inside of a paragraph and choose a heading (H1-H6) option. The same goes for creating block quotes.

How to format text and add links

Any part of any text element (e.g., headings, paragraphs, captions, etc.) can be formatted with bold, italics, superscript, subscript, and links by selecting part of the text and applying your desired formatting options. Learn more about inline text formatting.

When you create a link within an RTE, you have the option to choose a URL, page, page section, email, or phone number.